If You Manage A
You Need A Magician
You already know that restaurant industry is competitive. Along any Indy main street, there are plenty of options when it comes to going out to eat--even plenty of great options. As a consumer how you do decide where to eat? Hundreds of restaurants go out of business every year because they weren't competitive enough, and more importantly they didn't give their customers a good enough reason to use their services.
A professional magician does more than stroll from table to table entertaining guests at their table, performing close-up magic (this type of magic happens right in front of their eyes and even within their hands). Having a house magician solves a dozen issues that a successful restaurant faces. A seasoned magician typically performs before the food is served or in between courses.
Now that I have that out of the way let me give you a few reasons why you need magic in your establishment:
Your Guests Will Thank You
Magic is in season right NOW.
David Blaine, Dynamo, Derren Brown, Criss Angel - the list goes on and on.
Magic is very popular with the general public.
Penn & Teller have just sold out auditoriums in Las Vegas with their stage show. Magic is on TV all the time--do I need to mention Penn & Teller's Fool Us, which received the nomination for Critic's Choice Television Award for Best Structured Reality Series--and there are more touring illusion shows now than ever before. People LOVE to see magic and are prepared to pay to do so. As a restaurant manager/owner this is something that you should take advantage of.
Close up magic is even MORE popular.
Of course, "close up magic" is the sort that is performed right in front of the spectator's eyes and in Jon Finch's case in their own hands. As a magician, I frequently hear people say that don't fully trust the magic they see on TV, but that when it happens to them they have a change of heart.
Close up magic lends itself perfectly to a restaurant environment. You can have a magician going from table to table and your customers will love it.
Unlike a lot of other types of entertainment, magic is inconspicuous.
If you decide that entertainment would work in your venue, there are many options. However, just about every other form of entertainment has to be experienced by the whole venue.
One good example is Karaoke. Karaoke can draw people into the restaurant--people specifically looking for that sort of thing; but it can also repel as many who dislike it. Oftentimes people walk into a restaurant that has a Karaoke system set up, and they immediately walk out. If I wanted to eat there I HAD to listen to a couple of hours of terrible singing and I didn't want to do that. The same is true of singers, bands, accordion players, comedians - pretty much every other type of entertainment - either you're forced to stomach it or you leave.
Magic, on the other hand, is unobtrusive. A magician strolls from table to table engaging one group with magic and then another one. If a particular table doesn't like magic or they don't want to get involved they don't have to. It means you can put on entertainment which most customers will enjoy but you don't have to worry about driving away customers.
Magic gives you a competitive advantage.
As noted above, people have plenty of choice of where to eat--even places that have outstanding cuisine. How can you differentiate your venue from the dozens of others within the same area? Simply offer something unique that no other restaurant in your market is able to match.
How can you beat that?
Most folks these days don't go out to eat every day. So when they do decide to dine out they want a special experience and they want to get the most for their money. If you were going out and there was a choice of two venues, both the same other than one was advertising free entertainment, which would you chose? More importantly, which would your customers chose?
One has outstanding cuisine, and another has outstanding cuisine and offers free entertainment as an extension of the eatery's hospitality. It's a no-brainer.
Magic encourages repeat customers.
Most restaurants I've worked with use me on a residency basis. This means that I go into the restaurant on a weekly or a bi-weekly basis. This is the absolute best way to use a magician if you REALLY want your business to increase. The reason is simple - magic generates fantastic word of mouth.
You have to understand that there are very few places you can go in Indiana to see magic-- especially close up magic. When people see a GOOD magician perform they normally will want to see more. More importantly they will want their friends to watch as well. I have been in restaurants before when the customer dining has called their friends to come and join them there and then because they really HAVE to see the magician.
Restaurants I've worked with on a weekly basis focus a great deal of their advertising on getting people in on the nights I am there. You would be amazed at the amount YOUR guests will come back every single week to see the magic. They will even bring their friends and family as well.
Whatever your clientele, magic can work really well.
The great thing about close up magic is that you can adapt the performer or adapt the performance depending on the venue you are performing in. So if a magician is working at a high end restaurant they can perform sleight of hand, mind reading, and effects designed specifically for an adult audience. On the other hand if you own or manage a family restaurant, the performances can be changed to appeal more to children and teenagers.
In fact with family restaurants there is the 'The Kid Factor'. The basic concept of this is that your child will choose where you go out and eat as a family. If you have children and have been to a restaurant where there is a magician doing magic tricks, when it comes time to pick where to go again, where do you think the child will choose; the place where there is nothing going on or the restaurant where they can watch the amazing magician?
You can totally eliminate walk outs.
If you own or manage a busy restaurant and you don't need more business, then having a magician is even more important.
Don't you just hate it when customers find out there is an hour wait for a table and decide to go somewhere else?
Long waiting line? Opportunity!
I've worked with a number eateries where their priority
is for us to stop this from happening.
As customers arrive they are shown into the bar area and told the magician will be over shortly. Then while they are waiting they get to see live close up magic.
Before they know it, their table is ready and they go and sit down.
What if you could transform restless walkouts into raving fans?
By booking a professional restaurant magician,
you have turned a potential walkout into a happy customer.
Magic can help manage problems within the venue
Imagine you have a problem in the kitchen and there is a delay on food service. Depending on the customer this can be frustrating, for all concerned. A good magician will work with the staff in the restaurant to ensure any problems are dealt with quickly and effectively.
If there is going to be a delay, the magician can go to the table and explain the situation and then, while they're waiting, he can make time fly (even though that's altogether impossible). Before the patrons know it, the food has arrived and they don't have an issue waiting at all.
Magic is a great way to clear tables quickly.
Some venues like to turn their tables around as fast as possible. The problem comes when there is one particular table that insists on staying forever after they have finished eating. For a venue that likes to turn things around quickly this can be very frustrating. Without offending the customer, how do you get rid of them?
I've worked with one venue that hired me to deal with this one specific problem. Basically the staff will let us know when a table needs moving on. At that point the magician will go over, say Hi and ask if they would like to see some magic. When the table says yes, the magician asks the customers to follow him into the bar area.
Once they are there, they get a chance to see some magic and the table can be turned around. Done!
Create a magical souvenir that is better than word of mouth!
A lot of magic tricks involve altering a normal object in an impossible way. For example, making a borrowed coin bend in the hands of the spectator or having two, signed playing cards fuse together into one card (for, say, when a couple comes in on their anniversary).
When working in a restaurant a good magician will perform tricks like this all of the time. The reason for this is that a magically-altered object can be given to the person participating in the trick as a souvenir.
You would be amazed at the amount of people that take these magical souvenirs home and show them to friends and family.
This generates publicity that you just cannot buy!
Many times a person I have never met before asks, "can you do the trick with the quarter my friend told me about?"
But the bottom line is this: people will come into your restaurant because they want to experience this sort of thing themselves.
Benefits of Having Finch Entertainment in A Nutshell
(Yes, Jon Finch can fit into such a venue)
- Personalized entertainment - especially good for special occasions, like anniversaries and birthdays
- Unique entertainment, an extension of the restaurant’s hospitality
- A cover for delays in seating and delays in the kitchen
- Entertain guests on busy nights
- Increase business on slower nights
- Draws return customers that bring new customers with them
- Attracts publicity: free advertising from Jon’s promotion at public appearances, private shows, and social media
- Delays the customers from leaving, generating increased revenue
- A way of stimulating conversation between strangers in the lounge
IF YOU OWN OR MANAGE A RESTAURANT YOU NEED A MAGICIAN
Having a magician in a restaurant is cost-effective and will generate repeat business and new business. Obviously you have to pick the right magician to be sure he's a good fit.
Perhaps arrange for a performer to come in to let you to watch the reactions of your customers and listen to the laughter.
I promise that you will soon wonder why you didn't do this years ago. Contact Jon now and he'll respond within 24 hours.